Your website, email marketing, and social media profiles all provide a more than just a way to communicate to your supporters and members - these online technologies also collect enormous amounts of data about your visitors, donors, members, and community of supporters.
If you've ever wondered "What do I do with all of that data?" - Wonder no longer because Rosalind Wyatt and Ahshia Berry are going to tell you on Tuesday night for our September Netsquared!
Roz and Ahshia will show you how to dig through your online data, analyze it, and convert it into a rich content marketing strategy to energize your online fundraising and Public Relations.
Join us to learn how to implement a data-driven marketing campaign, including:
- Ways to quantify the data from your member surveys that you've never thought of
- How to create case studies and whitepapers with your data and increase your organization's credibility
- How the right data-driven content needs to be visually represented to boost your public relations efforts across the web and social media
- Converting your data into the right reports for Grant applications and attracting more donors and sponsors!
RSVP today and come find out how to boost your online fundraising through better data!
About Your Speakers
Rosalind A. Wyatt (aka 'Roz') is the Founder of Sustainable Houston and a diehard advocate for locally-owned and independent business in the Greater Houston Area. Her determination to see local business thrive stems from her firmly planted Houston roots. Roz has a Bachelor’s degree in Electrical Engineering, an MBA, and a Ph.D. in Marketing. However, she believes that learning continues for a lifetime, long after the last exam is graded.
She recently retired from teaching Principles of Marketing, Retailing Management, and Marketing Strategy at the University of Houston to co-found CoInside, Houston's newest co-working space. CoInside serves as a point of alignment of a number of projects that Rosalind has been involved with that revolve around entrepreneurship and business development, local living economies, and sustainability. She resides in Third Ward, Texas with her husband, Bryant, and her two enterprising kids, Bryce and Brooke.
Ahshia Berry is the CEO of Events & Lagniappe Public Relations, and specializes in strategic public relations and marketing to promote small business luxury brands, nonprofits, and event management branding. Ms. Berry has over 14 years marketing and sales management experience, including 10 years of proven public relations work experience for corporate Fortune 500 and 100 companies, as well as with federal government.
Ms. Berry is quickly becoming recognized throughout the Houston community for her unique and proven ability to help small business and non-profits establish that all-important presence in the market place, critical to establishing a customer/client base, as well as sustained growth in the marketplace. In addition, Ahshia is a blogger and the founder of the personal brand blog “From A_to_B: The Branded Lifestyle of Ahshia B.” and member of the Houston Fashion Bloggers.
About Sustainable Houston
Sustainable Houston was founded about two years ago, with a mission to work with locally owned and independently owned businesses in the Greater Houston area to strengthen them, encourage people to shop locally, and grow the overall local Houston economy.
The organization has moved beyond the typical model of simply promoting public awareness to "buy local" and offer sustainability best practices, training, and research to help Houston corporations, small businesses, and nonprofits develop sustainability standards following the 4 tenants of sustainability:
- Caring for your employees
- Improving your community
- Creating environmental sustainability
And of course, there will be food, fun, and plenty of geeky do-gooding planning!
RSVP on the Houston NetSquared Meetup Page
The Meet-up is Free and Tendenci is sponsoring the appetizers, wine and beer.