Description
Are you making the most of potential online tools to increase event attendance and fundraising? Join Ann Olivo, Michael Wilson, and Jeff Montegut as they discuss leveraging social media and online community tools to improve fundraising efforts before, during and after an event. We will discuss strategies for promoting your event, acquiring new participants, and improving the performance of your existing participants in a measurable way. We will share case studies including how The American Cancer Society's Relay For Life (the world's largest fundraising event series) uses their online tool Relay Nation to successfully connect event participants, team captains, event leaders, and volunteers in a way that increases their fundraising performance.