[WEBINAR] Writing for the Web

Writing for the Web
Since reading online is physically harder than reading a sheet of paper and online readers have a short attention span, drafting your web content to fit site visitors' needs is the best way to get it read. 
This presentation highlights habits of online readers and provides recommendations for writing for the web and adapting your writing style to get your message across. We cover:
  • The F-Shaped Pattern
  • Good headlines
  • Tips for concise, scannable text
  • The importance of visual communication
  • Tools to measure your success
Speaker: Caitlin Kaluza
Speaker Caitlin Kaluza

Caitlin (aka QCait) manages our Marketing/Communications Team. A lifelong web geek, she has had experience in Web Strategy, Project Management, and Search Engine Marketing. You can find her blogging on her personal blog href="http://qcait.com/">qcait.com. />


Thu, Aug. 15, 2013
1:30 p.m. - 3 p.m.
(GMT-0500) America/Chicago

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