Description
Since reading online is physically harder than reading a sheet of paper and online readers have a short attention span, drafting your web content to fit site visitors' needs is the best way to get it read.
This presentation highlights habits of online readers and provides recommendations for writing for the web and adapting your writing style to get your message across. We cover:
- The F-Shaped Pattern
- Good headlines
- Tips for concise, scannable text
- The importance of visual communication
- Tools to measure your success