Association Management Software Articles

73 Articles Found

*** DRAFT *** It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people. I am setting out by humbly standing on the shoulders of giants such as Mancur Olson, Hardin and Clark & Wilson. I have not done them justice in that my simplifications ...

Your association's Web site is a great place for members of your organization to gather knowledge, stay up-to-date on your networking events and download the latest presentations.  But have you considered really putting your association's site to work for you?  Here are a few great ways that associations just like yours are able to generate revenue through their Web site: Membership fees – Organizations can increase membership and generate profit from their event online registrations and having a healthy organization. Job listings – Job boards are a proven money maker, with association Web sites like www.spegcs.org and www.prsahouston.org benefiting financially. This is a valuable service to provide your members as it helps connect companies to good people and brings in extra dollars to grow your organization. Business Directories – Tendenci's business directory module is another proven money maker. Some organizations choose to offer this as a member privilege, while ...

If you run a non profit organization, charity or school (or are interested in helping one out) you should check out GoodSearch search engine.GoodSearch is a Yahoo! powered search engine that donates 50% of its revenue to charities and schools that you specify.  This way, you get good search results and feel great about helping an organization you care about.Your Web site can also be a powerful tool in helping your organization raise money and awareness. 

Associations and other membership organizations can greatly benefit by using affordable and accessible online video technology. This Association Trends article gives some real-world examples of how groups are benefiting from utilizing videos on their web site:The mass appeal and growing availability of online videos is changing the way people consume information on the web and savvy associations are trying to keep up.The best online videos have a few common elements. They tend to be brief, entertaining, easy-to-share and are delivered in an easy-to-use format. Perhaps most important, they are personally relevant to the association's members. This is why links to online videos so often find their way into enthusiastic e-mails to friends, family and workmates. It is also why online video can be a powerful element of an association's Web marketing strategy. Broadband a driving force Driven in part by the ...

Schipul - The Web Marketing Company CEO Ed Schipul is featured in the current edition of CIO Today in the article, "What's Best for Web Analytics: Client-Side, Server-Side or Hosted?"   Written by Jennifer LeClaire, the article explores beyond the fancy charts and deep insights that set some analytics programs apart from others and found that there are three distinct differences among them -- based on where the software resides -- that every enterprise should consider.   Here is the portion that cited Schipul and Tendenci: The Web analytics industry is moving from visits and pageviews to analytics that reflect more about what people are paying attention to, according to Ed Schipul, CEO of the Houston-based Schipul Web marketing company that created Tendenci -- a hosted application designed for management associations.   Schipul says companies need to record "events" that reflect actions. It ...

Who are the ''bad boys/girls'' of your organization's online community?  The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world.While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.  These 1% are the members brimming with knowledge and ideas to share and who religiously post them on your Web site. Statistically, this group consists of approximately 1% of your total site users. Maybe a bit more or a bit less - but usually around 1%.Does that small figure depress you? Do not despair - what your One Percenters lack in numbers they excel in passion and enthusiasm. These vital ...

Demands on our time are a way of life. Working late and personal obligations are inevitable. Yet we make time for those things that benefit us and accommodate our schedules. Clearly, individuals want to get involved in organizations and have an interest in memberships. According to Gale Research, publisher of the Encyclopedia of Associations, reports there are more than 147,000 associations in the United States and Americans are forming as many as 1,000 new associations each year.

This article addresses the most basic of marketing concepts, making it easy to contact you. It is the sixth article in a series on the web marketing that will increase the conversion rate of web site visitors, to web site buyers. For most businesses, purchasing your product or service online is not viable, which makes earning the trust of your site visitor and obtaining permission to continue the dialog the primary goal of your web site.  That means your web site visitor has to contact you using one of four different methods: An inbound phone call to your business Submission of a contact form or a mini-contact form An e-mail with an unstructured request A physical visit to your place of business Give them your phone number over and over Telephone leads, or “call ins,” are generally of a higher quality ...

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your ...

Web sites respond differently from other advertising media for two primary reasons. First, web users are incredibly impatient. Secondly, they are incredibly smart. The more we treat people on the web like they are impatient and smart, the higher the conversion rate from visitor to phone call or contact forms. So how exactly does a web site treat visitors as impatient and smart? By giving them what they want, on their terms, immediately and with humility.

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here ...

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you ...

A strong marketing headline is the single most important element on your web site.  Your headline is even more important than a photo or illustration representing your service or product because it is the first thing your visitor sees. Direct marketing professionals have tested numerous headlines, and even advertisements without any headline, and provided us with valuable insight on developing marketing web sites.Shockingly, as I write this in 2003, many web sites still do not have a headline and bury the benefits of the service or product in unread text and caption-less images. Why web sites with marketing headlines increase response rates Imagine that tomorrow’s newspaper arrived without a headline, with no sub-headings (subheads) and no captions on the photos.  Most likely you would chuckle and “know” that the editor was going to lose their job. More importantly, you probably would ...

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