Association Management Software Articles

Group:

82 Articles Found

Tendenci Update Version 5.0.69

Tendenci Software Update Release version 5.0.69 includes updates to membership admin controls and an updated JavaScript library for the Theme Editor among the improvements made this week.

Tendenci Update Version 5.0.68

Tendenci software version 5.0.68 includes an improved user profile design, security update, a Locations module batch import feature and more great updates this week.

Tendenci Update Version 5.0.67

Tendenci CMS for nonprofit websites weekly software version updates, new version 5.0.67 on March 15th, 2012.

Tendenci Update Version 5.0.66

Tendenci Software Updates and Changes in Version 5.0.66.

Tendenci Updates 5.0.63 - 5.0.65

Each Thursday, our programmers roll out new updates and features to the Tendenci CMS software for non-profit websites. Here are the updates for March 1st, 2012 : Tendenci versions 5.0.63, 5.0.64, and 5.0.65.

DIY Marketing - Web Marketing

Power to the People! Schipul is all about the concept of distributed authorship and User-Generated Content. We encourage you to utilize your Web site to foster dialog between your organization's members, communicate your message to a greater audience and make an even bigger impact in the online (and offline) world. Here are a few resources to help you Do-It-Yourself! NPO Marketing Articles Event Marketing Answers Email Marketing FAQs Free Search Engine Tools Free NPO Web Marketing Training Classes Can't get enough? Be sure to read our Tendenci blog for more web marketing tips and tricks. Our Tendenci help files listings are another great resource for your Web marketing activity. Educate. Implement. Succeed. In over your head? Or maybe just need a little nudge in the right direction? Call us today at (281) 497-6567, ext. 700 or shoot us a contact form.

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot has been the emergence of social media tools that can boost fundraising. Organizations that are testing social media strategies are realizing how much potential these tools have. Fundraisers can click the mouse a few times and connect with people passionate about their cause, helping them spread the word, volunteer, and donate. We’re still early in the adoption curve. According to Blackbaud’s analysis of Giving USA data, online donations amount to only 5% of the contributions nonprofits receive. And it’s not a panacea. Only a small fraction of the 180,000 organizations that use Facebook Causes have raised more than $1,000. But wasn’t it just a few …

Web Marketing and Social Media Questions to be Answered at 2008 Tendenci User Conference

If your organization is like most associations and businesses, you are finding it challenging to keep up with the latest technologies. It can be tough enough just keeping your Web site updated, let alone thinking about how to use Social Media strategically to accomplish your business and communications objectives.

Schipul teaming up with Houston Nonprofits featured in the Houston Chronicle

Shannon Buggs with the Houston Chronicle wrote a great article entitled 'Nonprofits Should Make Use of Social Networking' on nonprofits and Social Networking in Houston.  From the article: "[Social Networking Sites] work great when the people, nonprofits and companies producing the stuff I like have up-to-date technology on their Web sites that allow fans to easily post information and photos to their Facebook pages.But too often that technology — RSS formatted feeds — is nowhere to be found, especially on the Web sites of nonprofits." Ed Schipul was quoted in the article as well:  "I can't actually do it for you," said Ed Schipul, founder and CEO of Schipul, a Web marketing firm that has a lot of nonprofits on its client list. "I can consult with you and help you recruit people within your organization, but I can't actually produce social media for you. I …

The 3 Motivations of People, Material, Social and Ideological

*** DRAFT *** It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people. I am setting out by humbly standing on the shoulders of giants such as Mancur Olson, Hardin and Clark & Wilson. I have not done them justice in that my simplifications …

How to generate revenue with your association's web site

Your association's Web site is a great place for members of your organization to gather knowledge, stay up-to-date on your networking events and download the latest presentations.  But have you considered really putting your association's site to work for you?  Here are a few great ways that associations just like yours are able to generate revenue through their Web site: Membership fees – Organizations can increase membership and generate profit from their event online registrations and having a healthy organization. Job listings – Job boards are a proven money maker, with association Web sites like www.spegcs.org and www.prsahouston.org benefiting financially. This is a valuable service to provide your members as it helps connect companies to good people and brings in extra dollars to grow your organization. Business Directories – Tendenci's business directory module is another proven money maker. Some organizations choose to offer this as a member privilege, while …

GoodSearch - A search engine with a conscience for your non profit

If you run a non profit organization, charity or school (or are interested in helping one out) you should check out GoodSearch search engine.GoodSearch is a Yahoo! powered search engine that donates 50% of its revenue to charities and schools that you specify.  This way, you get good search results and feel great about helping an organization you care about.Your Web site can also be a powerful tool in helping your organization raise money and awareness. 

Lessons Your Association Can Learn from YouTube - as published in Association Trends magazine March 2007

Associations and other membership organizations can greatly benefit by using affordable and accessible online video technology. This Association Trends article gives some real-world examples of how groups are benefiting from utilizing videos on their web site:The mass appeal and growing availability of online videos is changing the way people consume information on the web and savvy associations are trying to keep up.The best online videos have a few common elements. They tend to be brief, entertaining, easy-to-share and are delivered in an easy-to-use format. Perhaps most important, they are personally relevant to the association's members. This is why links to online videos so often find their way into enthusiastic e-mails to friends, family and workmates. It is also why online video can be a powerful element of an association's Web marketing strategy. Broadband a driving force Driven in part by the …

Schipul and Tendenci Featured in CIO Today

Schipul - The Web Marketing Company CEO Ed Schipul is featured in the current edition of CIO Today in the article, "What's Best for Web Analytics: Client-Side, Server-Side or Hosted?"   Written by Jennifer LeClaire, the article explores beyond the fancy charts and deep insights that set some analytics programs apart from others and found that there are three distinct differences among them -- based on where the software resides -- that every enterprise should consider.   Here is the portion that cited Schipul and Tendenci: The Web analytics industry is moving from visits and pageviews to analytics that reflect more about what people are paying attention to, according to Ed Schipul, CEO of the Houston-based Schipul Web marketing company that created Tendenci -- a hosted application designed for management associations.   Schipul says companies need to record "events" that reflect actions. It …

Embracing the outlaws of your Web site: How to grow and love your One Percenters

Who are the ''bad boys/girls'' of your organization's online community?  The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world.While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.  These 1% are the members brimming with knowledge and ideas to share and who religiously post them on your Web site. Statistically, this group consists of approximately 1% of your total site users. Maybe a bit more or a bit less - but usually around 1%.Does that small figure depress you? Do not despair - what your One Percenters lack in numbers they excel in passion and enthusiasm. These vital …

Engaging Your Membership: What Are You Doing and What Should You Be Doing?

Demands on our time are a way of life. Working late and personal obligations are inevitable. Yet we make time for those things that benefit us and accommodate our schedules. Clearly, individuals want to get involved in organizations and have an interest in memberships. According to Gale Research, publisher of the Encyclopedia of Associations, reports there are more than 147,000 associations in the United States and Americans are forming as many as 1,000 new associations each year.

Your Web Site Needs to “Ask for the Business”

This article addresses the most basic of marketing concepts, making it easy to contact you. It is the sixth article in a series on the web marketing that will increase the conversion rate of web site visitors, to web site buyers. For most businesses, purchasing your product or service online is not viable, which makes earning the trust of your site visitor and obtaining permission to continue the dialog the primary goal of your web site.  That means your web site visitor has to contact you using one of four different methods: An inbound phone call to your business Submission of a contact form or a mini-contact form An e-mail with an unstructured request A physical visit to your place of business Give them your phone number over and over Telephone leads, or “call ins,” are generally of a higher quality …

Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your …

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

Contact us to upgrade to Tendenci

The open source solution chosen by associations around the world.

Want to talk? (281) 497-6567

Sign up for Tendenci - The Open Source AMS

No per user pricing. Unlimited admins.

Demo Now

Have Questions?

Contact us!

Site Search